Tis the Season:
The season of gift giving is upon us. We will be bombarded with packaging, wrapping paper, and tape. Most of that paper will be put in a black garbage bag and finally end up in a landfill within the next month. If we have come to terms with reusable bags at the grocery store can we go as far as putting soothing similar on our gifts? We reuse gift bags from year to year (or at least that’s why my wife tells me we have a pile of them in the office) so maybe it is time to move onto wrapping paper as well.
Graphic designer Amy Lewis decided rethink the way we see and use gift paper by proposing what she calls ecoChici. EcoChici is a reusable cloth gift-wrap kits that come in various sizes, designs, and colors. The wrapping paper comes with two ribbon clips and of course how to successfully wrap something with cloth. This is the one of the first innovations in the wrapping paper world since they started adding glitter to it… (warning…makes a mess)
Creating materials that last has become every more important in recent time. Companies like Target and Apple have built their businesses on products that last and keep customers coming back. Consumers want the most affordable and durable product money can buy. This project reframes how I see the Holiday season. This season we don’t have to spend $30 on wrapping paper just to throw it away, instead really invest in a gift that keeps giving.